U.S. Beef in Singapore
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The beef checkoff helped introduce 186 people from 90 of the trendiest restaurants in Singapore to U.S. beef products from two family operations in California. Participants were all customers of Artisan Fine Foods, a premium foods importer in Singapore known for its selection of culinary delicacies. The program included an education and tasting event highlighting the unique qualities of U.S. beef for use in Singapore’s highly competitive foodservice sector.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.