U.S. Beef in Guatemala

The checkoff recently helped fund the Third Annual Latin American Product Showcase in Guatemala, where the U.S. Meat Export Federation (USMEF), a contractor to the beef checkoff, showcased U.S. beef products. An overflow crowd of beef buyers met sellers in even greater numbers than the previous showcases, and buyers came away confident that increased sales would be the result.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.