U.S. Beef in Tokyo
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About 600 Japanese meat buyers participated in a recent U.S. red-meat seminar and tasting session in Tokyo, funded in part by the national the Beef Checkoff Program, as well as the Colorado and Nebraska state beef councils. Beef buyers tried delicious U.S. beef dishes and learned about the U.S. livestock market, as well as beef marketing and consumer trends to increase U.S. beef consumption.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.