Grass-Fed Beef Publication

U.S. consumers who choose to purchase "grass-fed" beef over grain-finished beef do so for numerous reasons, largely based on perceptions that include promotion of animal well-being, environmental sustainability and superior nutritional profile. A recently published manuscript summarizes the nutrient and sensory quality data from published U.S. studies comparing beef from grass-fed to that of grain-finished cattle.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.