Consumer Beef Index
Contact: , 308-697-3486;
The checkoff-funded Consumer Beef Index (CBI) survey has been conducted semi-annually since 2007 and was most recently fielded in July 2013. Select pages from this CBI report reveal that, although the price of beef has increased, it has not driven consumers out of the market for beef. This report focuses on consumption patterns for beef, as well as the love affair that consumers still have for beef.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.