Consumer Beef Index

The checkoff-funded Consumer Beef Index (CBI) survey has been conducted semi-annually since 2007 and was most recently fielded in July 2013. Select pages from this CBI report reveal that, although the price of beef has increased, it has not driven consumers out of the market for beef. This report focuses on consumption patterns for beef, as well as the love affair that consumers still have for beef.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.