Lean Beef & Today's Consumer

We're here today with Dave Zino, executive chef for the beef checkoff, and Deana Preble, Hy-Vee dietitian, to talk about lean beef and how it fits into the different lifestyles of today's consumer. Dave, with so many beef choices at the meat case, and different ways to prepare beef, where should consumers start? Watch the video here.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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