US Beef in Peru

U.S. beef exports to South America are up sharply in recent years, and Peru is one of the main drivers of this phenomenal growth. Now, residents in this nation of 30 million have mouth-watering images of one of their favorite dishes – made with high-quality, grain-fed U.S. beef – rolling the nation’s streets to spark their appetites. Read the full story here.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.