Beef Briefs: November 2013
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Look for Beef Briefs to be delivered the first of each month – your snapshot of beef checkoff news affecting the dairy and beef industries. Editor’s note: please feel free to use these news items as space allows in your publication or online content. If you would like to expand on a certain topic, please e-mail Melissa Slagle at email@example.com.
In case you missed it…
… Runners Fuel Up With Beef at the Runner’s World Half Marathon Festival
Checkoff YouTube Channel Features Videos Galore!
Creating Multiple Meals from the Top Sirloin: Dave Zino, executive chef for the beef checkoff, tells us how to stretch your top sirloin purchase into multiple meals.
Ensuring the Future of Beef: Rancher and Beef Board Vice Chairman Kim Brackett shares the story of her family and the belief that the beef checkoff and the demand-building programs it supports are essential to ensuring a future for her children in the beef cattle industry. Highlights include checkoff activities to promote beef both domestically and globally.
American Grillmaster Experience Fires Up Beef Demand: See and hear the sizzle! Grilling has long been an American tradition, one that extends year-round for many people. That has produced a hunger for more knowledge about grilling techniques. In 2013, the beef checkoff partnered with Sam's Clubs in a nationwide series of 30 grilling events to help fuel demand for beef, wrapping up with the final one in Las Vegas Nov. 1-2.
“Eat Right to Fuel Your Day” Twitter Chat
The beef checkoff recently sponsored and participated in the #GoUnDiet Twitter chat -- a monthly chat developed by HealthCastle.com, the largest nutrition network run by registered dietitians. The chat was moderated by a leading health professional, Toby Amidor, MS, RD, CDN, and focused on eating right to fuel your day, including the importance of breakfast, lunch and snacks to energize both kids and adults. The beef checkoff participated in the chat from the @BeefRD Twitter handle to further promote lean beef meals, health professional resources and protein research. More than 60 leading nutrition and health focused individuals participated in the chat, generating more than 2.6 million impressions.
Moms, Millennials and More
A total of 34 contestants from across the U.S. competed in the 2014 National Beef Ambassador Competition in Springdale, Ark., Sept. 27-28. Delegates from Ohio, Texas, Tennessee, California and Arizona were selected for the national NBAP team. In 2013, state and national team members engaged face-to-face with more than 350,000 consumers, helping to improve opinions about modern beef production and cooking with beef. An iPad survey of more than 430 people indicated that 74 percent feel more positive about beef as a result of their interactions with a beef ambassador. Additionally, ambassadors made millions of online and media impressions as a result of their ongoing blogs, social media posts and via television, radio and print interviews. The hashtag #Fall4Beef trended nationally on Twitter Sept. 26 during a beef checkoff-funded Twitter party with host “Mommy Testers.” During the party, moms and CattleWomen from across the country shared their favorite beef tailgating recipes and special holiday beef meals, helping to net more than 3.2 million impressions in an hour, with more than 1,500 uses of the #Fall4Beef hashtag.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.