Get to Know Paul Looney
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It was the aftermath of the Civil War that drove the Looney family to Texas. Now, five generations later, Cattlemen's Beef Board member Paul Looney is still running the family farm. Read the full story here.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.