Food and Parenting Bloggers

Earlier this month, 19 food and parenting bloggers participated in an invitation-only, interactive workshop that provided an opportunity for the beef checkoff to share the latest nutrition information and culinary education. The day-and-a-half-long workshop provided participants opportunities to network, learn about beef’s nutrients, experience "umami" and get in the kitchen to create new weeknight meals with beef. They shared their experience during the event, via a variety of social media platforms and the hashtag #LivingWell. Following the event, several participants recapped their most memorable takeaways on their blogs, including My Bizzy Kitchen and Amee’s Savory Dish.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.