Eat Right to Fuel Your Day

The beef checkoff recently sponsored and participated in the #GoUnDiet Twitter chat -- a monthly chat developed by, the largest nutrition network run by registered dietitians. The chat was moderated by Toby Amidor, MS, RD, CDN. It focused on eating right to fuel your day and highlighted the importance of breakfast, lunch and snacks to energize both kids and adults. The beef checkoff participated in the chat from the @BeefRD Twitter handle to further promote lean beef meals, health professional resources and protein research. Sixty-one leading nutrition and health focused individuals participated in the chat, generating more than 2.6 million impressions!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.