The Future of Beef
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Rancher Kim Brackett shares the story of her family and the belief that the beef checkoff, and the demand-building programs it supports are essential to ensuring a future for her children in the beef cattle industry. Highlights include checkoff activities to promote beef both in the U.S. and internationally. Watch her video here.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.