The Future of Beef

Rancher Kim Brackett shares the story of her family and the belief that the beef checkoff, and the demand-building programs it supports are essential to ensuring a future for her children in the beef cattle industry. Highlights include checkoff activities to promote beef both in the U.S. and internationally. Watch her video here.

Did you find this helpful?

Sign up for our newsletter

Follow us on Facebook

The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


/MyBeefCheckoff