The Future of Beef

Rancher Kim Brackett shares the story of her family and the belief that the beef checkoff, and the demand-building programs it supports are essential to ensuring a future for her children in the beef cattle industry. Highlights include checkoff activities to promote beef both in the U.S. and internationally. Watch her video here.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.