Holiday Roast Promotion
Contact: , 308-697-3486;
This holiday season, the beef checkoff is once again partnering with Chateau Ste. Michelle Wine Estates and their Columbia Crest brand to promote the perfect holiday roast meal. In addition, Columbia Crest is actively involved with Feeding America, whose mission is to feed America's hungry through a nationwide network of member food banks. Be sure to watch for more in the coming months!
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.