Holiday Roast Promotion

This holiday season, the beef checkoff is once again partnering with Chateau Ste. Michelle Wine Estates and their Columbia Crest brand to promote the perfect holiday roast meal. In addition, Columbia Crest is actively involved with Feeding America, whose mission is to feed America's hungry through a nationwide network of member food banks. Be sure to watch for more in the coming months!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.