Consumption Does Not Equal Demand

A market research article in the checkoff's Summer 2013 Beef Issues Quarterly analyzes beef demand and the best demand indicator. Typically, demand focuses on a demand curve (as prices increase, consumers demand less) and a supply curve (as prices increase, suppliers make more goods available). In theory, the intersection of the supply and demand curve predicts the price that will clear the market.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.