Consumption Does Not Equal Demand
Posted on 10/16/2013 by Melissa JacksonTweet Email
A market research article in the checkoff's Summer 2013 Beef Issues Quarterly analyzes beef demand and the best demand indicator. Typically, demand focuses on a demand curve (as prices increase, consumers demand less) and a supply curve (as prices increase, suppliers make more goods available). In theory, the intersection of the supply and demand curve predicts the price that will clear the market.