Introducing Shoppers to More Beef Cuts

Florida-based retailer Sweetbay Supermarket expanded the beef inventory across its 72 stores to include newer cuts from the chuck. Sweetbay introduced the new cuts to offer shoppers additional beef options during the popular grilling summer months of July and August. This included introduction of Country-Style Ribs, Denver Steak, Chuck Eye Steak and Flat Iron Steak, with point-of-sale materials from the beef checkoff and online tactics such as homepage banners on its website and a contest on its Facebook page.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.