Introducing Shoppers to More Beef Cuts
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Florida-based retailer Sweetbay Supermarket expanded the beef inventory across its 72 stores to include newer cuts from the chuck. Sweetbay introduced the new cuts to offer shoppers additional beef options during the popular grilling summer months of July and August. This included introduction of Country-Style Ribs, Denver Steak, Chuck Eye Steak and Flat Iron Steak, with point-of-sale materials from the beef checkoff and online tactics such as homepage banners on its website and a contest on its Facebook page.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.