Partnerships Movtivate Beef Sales
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Checkoff partnerships with established companies including Columbia Crest Wines and Wholly Guacamole are under way to help drive beef purchases at retail throughout the fall and winter holiday and football seasons. Each promotion emphasizes beef’s value and versatility to stimulate incremental beef sales and use effective tactics to reach consumers. For more, go to promotional calendar.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.