Partnerships Movtivate Beef Sales

Checkoff partnerships with established companies including Columbia Crest Wines and Wholly Guacamole are under way to help drive beef purchases at retail throughout the fall and winter holiday and football seasons. Each promotion emphasizes beef’s value and versatility to stimulate incremental beef sales and use effective tactics to reach consumers. For more, go to promotional calendar.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.