Checkoff Works With Foodservice Pros
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Beef was a featured protein at the 55th annual MUFSO (Multi-Unit Foodservice Operators) Conference, thanks to checkoff sponsorship of the event. Hosted by Nation’s Restaurant News, MUFSO attracted nearly 500 representatives of top national foodservice chains and suppliers. The sponsorship ensured beef’s presence at every meal, featuring innovative new recipes, as well as an education session to share an overview of current beef market conditions and highlight opportunities to menu and market beef in foodservice operations.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.