Expanding Beef Presence on Menus
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The checkoff is working with Burke Corp., a manufacturer of meat toppings for the pizza industry, to help develop concepts for their beef products and expand beef’s presence on restaurant menus beyond pizza by offering more beef appetizers, salads, sandwiches and entrées. For more information about checkoff-funded beef product innovations, visit Beef Innovations.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.