How Much Beef?
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A frequent question received by checkoff market researchers is: How much beef do Americans eat? There are some largely unsatisfying ways to get an answer to the question. If one takes total annual beef production and converts it to a boneless equivalent, divides by the population of the country, and then further divides by 365 days in a year, one can calculate per capita consumption of roughly two ounces per day. This is known as “disappearance data” and it bears little resemblance to eating beef in the real world.
Read the full article in the checkoff's Beef Issues Quarterly newsletter.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.