How Much Beef?
A frequent question received by checkoff market researchers is: How much beef do Americans eat? There are some largely unsatisfying ways to get an answer to the question. If one takes total annual beef production and converts it to a boneless equivalent, divides by the population of the country, and then further divides by 365 days in a year, one can calculate per capita consumption of roughly two ounces per day. This is known as “disappearance data” and it bears little resemblance to eating beef in the real world.
Read the full article in the checkoff's Beef Issues Quarterly newsletter.