Successful Website Launch

Contact: , 308-697-3486;

Date: Wednesday, October 02, 2013

Since the new "Beef. It's What's For Dinner." website launch on June 1st (a three-month snapshot June 1-Aug. 31):

  • Page Views (how many pages visitors are viewing/interaction on site) – 504,804
  • Visitors (how many people visit the site) – 204,306
  • Average session time – 3:30

Have you visited the site?



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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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