Demand Study Provides Roadmap
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What factors determine whether a consumer will choose to buy beef? Answering that question was the focus of a Beef Demand Determinant Study, funded by the beef checkoff and conducted by economists at Purdue and Kansas State universities. The study provides insight into how consumers feel about beef.
- View the video on the MyBeefCheckoff YouTube channel
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.