Demand Study Provides Roadmap
Posted on 10/1/2013 by Melissa JacksonTweet Email
What factors determine whether a consumer will choose to buy beef? Answering that question was the focus of a Beef Demand Determinant Study, funded by the beef checkoff and conducted by economists at Purdue and Kansas State universities. The study provides insight into how consumers feel about beef.
- View the video on the MyBeefCheckoff YouTube channel