US Beef to Expanding Markets

World Food Azerbaijan allows a unique access to the Caspian region’s meat buyers. With that in mind, the beef checkoff helped fund a U.S. beef booth to the more than 5,000 food-industry professionals at the World Food Azerbaijan, a growing market for U.S. beef. Through April, imports of U.S. beef in Azerbaijan were up 70 percent in volume and 124 percent in value to $7.65 million vs. a year earlier.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.