Social Media in Korea

Thousands of Koreans are getting an up-close introduction to U.S. beef through the eyes of a group of South Korean consumer bloggers. The features are the result of three recent small-scale cooking events with a broad audience of targeted consumers. Developed with funding from the Beef Checkoff Program and the United Soybean Board, the combination of active blogger participation and sponsorship by a popular food-related website in Korea helped the events achieve extensive visibility, including the 1 million members of a shopping club.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.