Social Media in Korea
Posted on 9/27/2013 by Melissa JacksonTweet Email
Thousands of Koreans are getting an up-close introduction to U.S. beef through the eyes of a group of South Korean consumer bloggers. The features are the result of three recent small-scale cooking events with a broad audience of targeted consumers. Developed with funding from the Beef Checkoff Program and the United Soybean Board, the combination of active blogger participation and sponsorship by a popular food-related website in Korea helped the events achieve extensive visibility, including the 1 million members of a shopping club.