Convenience Stores in Japan

Convenience stores are big business in Japan but are looking to upgrade their image, which presented a perfect opportunity for U.S. beef. The checkoff helped fund creation of a 10-item U.S. beef menu for the 9,500-outlet Family Mart – the third-largest convenience chain in the country. The menu includes a bento (lunch) box, rice bowl, salad, sandwich, soba noodle, sushi and soup, and is being actively promoted via in-store point-of-sale materials and to Family Mart’s 200,000 website fans and 90,000 Twitter followers.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.