Working With Chefs

The U.S. Farmers and Ranchers Alliance (USFRA), funded in part by the beef checkoff, sponsored the Culinary Institute of America’s Flavor, Quality & American Menus (FQAM) annual leadership forum, Sept. 4-7 in California. Held in conjunction with the University of California, Davis, the forum brought together the nation’s top chefs and foodservice industry leaders to discuss food, share information and ideas, and advance American agriculture, food processing, and the culinary arts.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.