BQA Videos Galore!
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The checkoff’s Beef Quality assurance (BQA) program is increasingly active on social media sites such as Facebook, Twitter and YouTube to expand message outreach. Since 2011, BQA videos have drawn 172,485 YouTube views.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.