Bass and Beef Promotion

Beef and baseball are a winning combination in Japan as they are in the United States. To capitalize on that double-header pairing, beef checkoff contractor the U.S. Meat Export Federation recently involved Japanese baseball legend and Oklahoma state Senator Randy Bass in an extremely popular campaign to promote U.S. beef in Japan.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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