GrillMaster Experience Heats Up

Grilling has long been an American tradition, one that extends nearly year-round for many people. That has also produced a hunger for more knowledge about grilling techniques. The beef checkoff is partnering in a nationwide series of grilling events to help fuel demand for beef, as Brian Baxter reports from South Carolina. Watch the video here.
 

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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