Arby's Smokehouse Brisket Sandwich

The checkoff is working on details to support the new Arby's Smokehouse Brisket Sandwich. It features thinly sliced, naturally smoked beef brisket, melted smoked Gouda cheese, crispy onions, smoked BBQ sauce and mayo, served on a toasted specialty roll. Yum!

It is being introduced in all 3,400+ locations in 48 states. Tthe promotion runs Sept. 16 through Nov. 24, 2013.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.