Arby's Smokehouse Brisket Sandwich

Contact: , 308-697-3486;

Date: Friday, September 13, 2013

The checkoff is working on details to support the new Arby's Smokehouse Brisket Sandwich. It features thinly sliced, naturally smoked beef brisket, melted smoked Gouda cheese, crispy onions, smoked BBQ sauce and mayo, served on a toasted specialty roll. Yum!

It is being introduced in all 3,400+ locations in 48 states. Tthe promotion runs Sept. 16 through Nov. 24, 2013.

# # #

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
# # #