Beef Demand Videos

"BEEF DEMAND: Recent Determinants and Future Drivers" is a 2013 commissioned by the Beef Checkoff Program to summarize the current knowledge of consumer demand for beef and identify the best opportunities for the industry to influence demand positively. Find six new videos from the study authors here.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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