Looking Back Over the Years

At the Cattle Industry Summer Conference a celebration was held for 50 years of the Federation of State Beef Councils. Up on stage at the opening general session was John Huston. John is well-known by so many people in the industry for his long service and he talked about a lot of the history of the bBeef checkoff and the people involved in its creation and evolution. Listen to his comments here.



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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.