Why Are You Here?
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The Cattlemen’s Beef Board recently held it’s business meeting where multiple reports were given and a new budget was approved.
One of those reports was given by Beef Board CEO, Polly Ruhland. This was a very heartfelt and clear message and report which I believe shows you the quality of the people representing you on the staff of the beef heckoff. You will be asked a question, “Why are you here?”
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.