Consumer Food Insights
Contact: , 308-697-3486;
When it comes to what consumers are eating you won’t find anyone with more background and knowledge than Harry Balzer, NPD Group. Harry reported to the Joint Market Research: Consumer Insights Committee Meeting this morning and I caught up with him afterward. He says that for the last thirty years people have been telling his company about the foods they eat.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.