Beef Board Work Process
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Polly Ruhland, Beef Board CEO, says the summer meeting is about strategy where “the rubber meets the road.” So committees are meeting and listening to and providing feedback to contractors about projects in progress or being proposed. She says it’s a process that includes as next steps, board approval of the budget and then work plans will be looked at by the operating committee in September. And then the process starts over again.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.