The Checkoff Process
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To help understand the checkoff process better, review this graphic, depicting the flow of checkoff planning. Note the separate paths for Work Plans and Authorization Requests, which are not joined until the Operating Committee meeting in September.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.