Get to Know Larry Cunningham

One of the newest members of the Cattlemen’s Beef Board, Larry Cunningham grew up in Spring City, a very small town in Southeastern Tennessee. He got his start in agriculture on a family farm that started out growing strawberries.  When his dad came home from WWII, though, he felt the need to expand and got into the registered Hereford business. Read the full story from Cattlenetwork's Chuck Jolley here.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.