Reading in Classrooms

The beef checkoff’s new “Reading in Classrooms” toolkit provides step-by-step instructions to help producers coordinate and execute educational programs with students, focused around an agriculture-friendly book. The toolkit contains sample letters to send to potential teachers in your area, a list of CattleWoman-tested ag-based books to consider for your lessons, a list of key materials, and specific directions for before, during and after each educational event.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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