Reading in Classrooms
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The beef checkoff’s new “Reading in Classrooms” toolkit provides step-by-step instructions to help producers coordinate and execute educational programs with students, focused around an agriculture-friendly book. The toolkit contains sample letters to send to potential teachers in your area, a list of CattleWoman-tested ag-based books to consider for your lessons, a list of key materials, and specific directions for before, during and after each educational event.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.