Putting More ZIP into School Lunches

Contact: , 303-867-6302;

Date: Thursday, July 25, 2013

BEEF provides the ZIP -- zinc, iron and protein -- to help fuels kids' brains and bodies through the school day. So kids joined the beef checkoff on the front lines to help develop and test new dishes that meet their nutritional needs -- and taste great, too. Now the checkoff is helping school foodservice folks adopt the recipes. Check them out at http://www.beefnutrition.org/wellness.aspx, and you can test them out at home, too!

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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