Beef at 'Workout in the Park'

The beef checkoff recently participated in the SELF Magazine "Workout in the Park" event in Chicago’s Grant Park. More than 3,700 participted consisted primarily of millennial-aged folks, with a perfect blend between the fitness-crazed and those simply interested in living a more healthful lifestyle.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.