Beef at 'Workout in the Park'
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The beef checkoff recently participated in the SELF Magazine "Workout in the Park" event in Chicago’s Grant Park. More than 3,700 participted consisted primarily of millennial-aged folks, with a perfect blend between the fitness-crazed and those simply interested in living a more healthful lifestyle.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.